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Uni-1 Understanding Business Activity

Unit-1.1

BUSINESS ACTIVITY

Economic activity

            An effort to do something is known as an activity. Why do so many people engage themselves in different activities? The answer is that they want to earn their livelihood and to satisfy their wants and needs.

Human activities are broadly classified into two categories;

            Economic activities: - Economic activities are those activities which relate to the production and exchange of economic goods or services for getting something in return. Eg:- Activities of traders, manufacturers, sellers, etc.

              Non- economic activities: - Non-economic activities are those activities which aim to the mental satisfaction rather than profit making. Eg:- A house wife is cooking for her family, social work without the intention of return, etc.

Types of Economic Activities

Economic activities are classified into the following categories;

            1. Business: - Business is an economic activity concerned with the production and distribution of goods and services with the object of making profit or acquiring wealth for satisfying material wants.

            2. Profession: -Profession is an economic activity wherein a person renders personal services of specialized nature by using his personal skills, for the purpose of earning something. Eg:- Services of Nurses, Teachers, Doctors, Lawyers, Accountants, etc..

            3. Employment: -Employment involves working for or under someone else, known as the employer, in return for a salary or wage. The people rendering services (both mental and physical) are known as the employees.

 

The economic problem: Scarcity, needs and wants

All humans have needs and wants. Needs are the things that we can't live without and wants are the things we would like to have but we can live without them.

1. Needs: - The basic requirements of human being are known as human needs, these are limited in nature.

Eg:- food, clothes, water and shelter

2. Wants: - Human wants are those goods or services that require ever and above the basic needs, they are unlimited in nature.

Eg:- Car, Air conditioner, TV, Vehicles, etc

 Scarcity

Scarcity is the major economic problem. It is a situation that exists when there are unlimited wants and limited resources to produce the goods and services to satisfy those wants.

 Opportunity cost (Oct/Nov 2016 Q.No.1a) (May/June 2022 Q.No-4b.)

Opportunity cost is the next best alternative forgone by choosing another item. Due to scarcity, people are often forced to make choices. When choices are made it leads to an opportunity cost

 

SCARCITY- CHOICE - OPPORTUNITY COST

Example – The government has a limited amount of money (scarcity) and must decide on whether to use it to build a harbour, or construct a hospital (choice). The government chooses to construct the hospital instead of the harbour. The opportunity cost here are the benefits from the harbour that they have sacrificed (opportunity cost).

The economic problem results from limited resources and unlimited wants. This situation causes scarcity, when there are not enough goods to satisfy the wants for everybody. Because of scarcity we all need to choose which wants to be satisfied.

FACTORS OF PRODUCTION

            Factors of production are important factors which smoothen the production processes.

1.    Land

2.    Labour

3.    Capital

4.    Enterprise

 

1. Land

Land represents all the natural resources such as agricultural and building land, mines and quarries, rivers, oceans and atmosphere and everything where a business located. The reward for land is called rent

2. Labour

Labour includes both physical and mental efforts, whether undertaken for payment in the production process. The reward for labour is called wages or salaries

3. Capital

Capital represents not only wealth and finance but also physical assets such as machinery that can be used to produce goods and services. The reward for capital is interest

 4. Entrepreneur

Entrepreneur is a person or group who undertake the risk of running the business or production. The reward for entrepreneur is profit or loss

 

DIVISION OF LABOUR AND SPECIALIZATION.

Division of labour is the process by which the complex business task is divided into different categories and each category is assigned to expert workers or group of workers.

            Eg- In a business organization, there are so many departments such as finance, administration, labour, distribution, advertising, etc. and each department will be under the control of Head of the Department.

SPECIALIZATION (MAY/JUNE 2020 Q.No-1a)

Specialization means the process of ensuring maximum output by employing right employees in the right job according to their skills and experiences. Instead of workers producing one product from start to finish, they focus on just one skill or one task.

 Advantages of specialization. (Oct/Nov 2017. Q.No-2a) (May/June 2016 Q.No-4b)

1. Individual workers can concentrate on those jobs to which they are most suited so their efficiency increases.

2. Practice makes perfect. Once people have learned a job, their skills at it increase.

3. Division of labour normally allows a great saving on resources.

4. As the work is broken down into individual tasks, it is likely that new and more efficient techniques will be developed.

5. It reduces unit cost and so business can offer the products at low price.

6. It ensures high quality outputs.

Disadvantages of specialization

1. Interdependence- each part of a factory or an industry depends on the performance of the other departments. For example, if there is broke down in one section it can quickly spread to other sections, causing delays and sometimes unemployment.

2. Danger of boredom- when a worker is performing a simple continuous routine, often hundreds of times a day.

3. Causing unemployment- as machinery becomes more complex it replaces labour.

4. Less choice of goods available to consumers- as machinery takes over the production processes, output is standardized and no choice of goods available

5.High cost of skilled employees.

LEVELS OF SPECIALIZATION

The principle of the division of labor is applied at all levels of economic activity

1. Specialization by industry

    An economy is made-up many industries, each of which tends to specialize on a particular product or process.  

  Eg:- In the UK there are industries which are specialized in the production of coal, oil, chemicals, clothing, pottery, and so on.

 2. Specialization by labour.

            The division of labour according to the occupations or works is known as occupational division of labour.

            Eg:- Teachers, Fishermen, Carpenters, lawyers, Doctors, etc.

3. Specialization by Geographical area

            This is a type of division of labour according to the geographical location. Here the division is based on the production or manufacture of certain goods.

            Eg:- Arabian countries for Petroleum products, Maldives for fishing, Srilanka for tea leaves, China for electronic goods, etc.

4. Complex division of labour.

            The process of dividing entire work of an organization into a number of specialized jobs is known as complex division of labour.

Eg:- A business organization is classified into different departments like Finance, Administration, Marketing, Advertising, etc.

 PURPOSE OF BUSINESS ACTIVITY

The primary aim of business activities to produce goods and services for the society.

The common business objectives are:

1. To make profit- It is the primary aim of all the businesses.

2. To provide goods and services according to the demand in society.

3. To increase added value- each business tries to increase the value of the raw materials by contributing their own resources to make final products.

4. To expand the business- Growth of business is the dream of all entrepreneurs so they try to expand the business coverage or target.

5. To achieve business survival- Survival is managing business by challenging competitors without being out of market.

6. To provide services- Besides profit maximization, most of the business try to provide something to the society as general service.

 

TYPES OF GOODS AND SERVICES PRODUCED BY BUSINESS ACTIVITIES

1. Consumer goods.

The goods which are ready to be sold and consumed by the final consumers are called consumer goods. It directly satisfies the consumers. Consumer goods are classified into two,

            a. Durable consumer goods:- These goods can be used over and over again.

Eg:- TV, Chairs, cars, Tables, etc.

            b. Non-durable consumer goods:- These goods can only be used once.

Eg:- Food, Fish, meat, drinks, etc.

2. Consumer services

            Consumer services are services sold to the public, but they cannot be seen and touched.

Eg:- Banking, Transport, Insurance, Education, health, etc.

3. Capital goods/Producer goods.

The goods which are used to produce another goods are called capital goods.

Eg:- Machinery, Tailoring machine, Crane, pick-up van, Computers, etc.

 ADDING VALUE

Adding value is one of the main objectives of business. Whatever good or service a business produces, value will be added at every stage of the production or distribution process.

Added value is the difference between the selling price and the cost of materials. Any changes made to the product that makes it/s price more is known as added value.

How Business increases added value? (Oct/Nov 2019 Q.No 1a P-2) (Oct/Nov 2017 Q.No-2a P-2) (Mar-2021 Q.No-2a P-2) (Oct/Nov 2022 Q. No-1c)

            Added value is not the same as the profit. Profit will increase if a business increasing its added value without increasing costs. So, it is difficult to increase value without increasing its cost.

A business can increase its added value in the following ways,

1. Branding

            Giving a recognizable name or logo to a product is known as branding.  The business can advertise the product or service with a brand name. Brand loyalty would enhance the market share and value of the product too.

2. Change Packaging and Design

            Proper packaging based on convenient quantities and quality materials would attract the consumers so it would add the value of products. Eg:- Packaging used high quality materials.

3. Personalized services

            Services given to the persons based on their personal demand is known as personalized services. The price of a made -to- measure suit will be higher than the price of a ready-made suit even the cost of materials is used will be similar.

4 Increased quality and features

            By offering unique quality and features of products, the business can catch the market. The business can charge higher price as the reward for the extra qualities offered on goods.

5 Convenient deliveries.

            If the goods or services are given at the door step or convenient locations, the customers will be ready to pay higher charges, because most of the customers prefer to save time for purchasing products or service. Eg:- Ready meals, fast food, etc.

6. Aftersales services.

            Proper aftersales services such as free installation, free servicing, etc. can be used to add the value of products.


Unit 1.2

CLASSIFICATION OF BUSINESS

Business Activities in terms of Primary, Secondary and Tertiary sectors

Production

             Production is the process by which raw materials (inputs) are converted into semi-finished / finished goods (outputs).

E.g. Wood becomes Table.

 BRANCHES OR STAGES OR SECTORS OF PRODUCTION (Oct/Nov-2018 Q. No-3a)

For the convenience, the production process is divided into 3 sectors

1.    Primary sector

2.    Secondary sector

3.    Tertiary sector

1. Primary sector (May/June 2021 Q.No-4a)

This is the first stage of production. It includes the collection or extraction of basic raw materials from the nature and the reproduction of plants and animals. This sector supplies input to the secondary sectors

Eg:- Mining, quarrying, fishing, farming, forestry, etc.

 2.  Secondary sector (Oct/Nov 2021 Q.No-1a)

            This is the second stage of production where the raw materials (inputs) given by the primary stages become semi-finished or finished products.

Eg:- Refining, Manufacturing, construction, etc.

 3. Tertiary sector (Oct/Nov 2017. Q.No-1a)

This is the third stage of production where the services are provided to consumers. This stage represents both commercial services and direct services. Eg:- Banks, communication, transport, shops, advertising, warehousing, etc.

a. Commercial services

            Commercial services are indirect services which help the business activities such as transportation, communication, warehousing, advertising, retailing, banking, insurance etc.

b. Direct services

            Direct services are services which are directly provided to the ultimate consumers without middlemen. Eg:-  doctors, actors, civil servants, policemen, teachers, nurses, lawyers, etc.

 ECONOMIES AND SECTORS OF PRODUCTION- Developed and Developing Economy

Countries are described as developing and developed. A developing country has small industrial sector and a lower standard of living compared to developed countries.

Developed country’s primary sector would be normally lower in percentage of the total economy. Meanwhile their contribution in tertiary sector would be higher. Eg:- USA, Japan, Norway, etc.

Developing country’s primary sector would be higher in percentage of the total economy. But their tertiary sector contribution would be lower than developed country. Eg:- India, China, Maldives, etc.

TYPES OF ECONOMIES

1. Command economy

            The government controls the majority of economic activities in the country, such economy is known as command economy. There is high government influence over the economy Eg:- China, Cuba, North Korea, etc.

2. Market economy

            Private individuals control the majority of economic activities in the country, such economy is known as market economy. There is little or no government influence over the economy. Eg:- Singapore, Hong Kong, Ireland, etc.

3. Mixed economy

            This economy has the characteristics of both command and market economy. Here the private and public sector controls the entire economic activities in the country. Eg:- India, UK, France, Maldives, etc.


Unit 1.3

ENTERPRISE, BUSINESS GROWTH AND SIZE

 Enterprise and entrepreneurship

Entrepreneur (May/June 2022 Q.No-4a.)

            Entrepreneur is the term used to describe when a person undertakes the business risks in order to get something in return that is profit. People with enterprise skills are called entrepreneurs. Entrepreneurs take the risk of running the business organization. They take the critical decision based upon the questions what to produce, how to produce and for whom to produce.

 Role of an entrepreneur

1. Conduct market research

2. Exploit the business opportunity

3. Identifying the best location of business

4. Understand and calculate the risks involved

5. Makes an investment to set up the business

6. Procures factors of production

Characteristics of a successful entrepreneur (Oct/Nov 2020.Q.No.3e)  (Mar 2018.Q no 1.a P-2) (Oct/Nov 2021 Q.No-2e) (May/June 2023 Q.No1a P-2)

1. Innovation- able to find novelties in trend.     

2. Commitment and self-motivation

3. Multi skilled- make product, promote it sell it, use profits wisely

4. Leadership skills- encourage employees in the business

5. Self-confidence and ability to bounce back from any setbacks

6. Risk taking capacity- to invest savings in the new business- more risk more profit

7. Communicator- Need skills to communicate with the stakeholders    

Major challenges faced by entrepreneurs

1. Identifying successful opportunities- New business idea comes from

-Own skills and hobbies

-Previous employment experiences

-Franchising conferences and exhibitions

-Small budget market research

2.  Finding the sources of capital- Business will have problems due to

-Lack of sufficient own finance

-Lack of support and grants from government

-Lack of trading records to present to banks

-Poor business plan to convince potential investors

3.  Selection of good location- so as to have minimum fixed cost. Business will have problems due to,

-Not close to potential market

-High rate of rent or taxes

4.  Competition- Business will have always problems form competitors so business should have something unique to challenge the competitors.

            Eg:-  better customer service, quality. Etc.

 5. Building customer base- To encourage customers to buy again and again.

Eg:- Better pre and after sales services- Packing, free delivery, Warranty, replace or refund, etc.

 BUSINESS PLAN (May/June 2020 Q.No-3a) (Mar 2017 Q.No-3a) (Oct/Nov-2015 Q.No2a).

A business plan is a written document that describes the objectives, mode of operation, area of operations, finance and owners of the business organization. It is the operational guide of the business. Making business plan is the top end managerial activity.

Contents of a business plan. (May/June 2018 Q.No-1b) (Oct/Nov 2017. Q.No-3a)

1. Organizational or management details, e.g. structure, type of business, name and location of business

2. Executive summary – It shows the action plans to be applied in business including business targets or vision and mission statement or objectives

3. Marketing mix elements- e.g. pricing, product, place or promotion  

4. Market research methodologies- study or collecting data about the market. 

4. Financial analysis methodologies- e.g. cash flow forecast, budgets, etc.  

5. Human resources- number of employees required, methods of recruitment and selection, training, remunerations etc.

6. Production details – Methods of production to be followed- capital intensive or labour intensive, etc.

 Uses of business plans (May/June 2020 Q.No-2a P-2) (Mar 2019 Q.No-1a P-2) (May/June 2016 Q.No-3e) (March 2022 Q.No-2d) (May/June 2015 Q.No-1a P-2) (May/June 2023 Q.No2a)

 1. Provides a focus on the business idea.

2. Producing a document which helps to get loans from the banks or other institutes.

3. It helps to make budgets for resources required in future.

4. It encourages the entrepreneur to attract the capital investors by convincing the business ideas.

5. It helps to meet the resource requirements of business in time- Finance, employees, etc.

6. It helps to measure actual performance and growth of the business.

 Role of government to help businesses (Oct/Nov 2021 Q.No-3a)

1. Providing cheap loans and giving grants to the new businesses.

2. Providing advice and information centres for businesses.

3. Providing college courses and training programmes for entrepreneurs.

4. Offering subsidies or tax reduction to businesses.

5. Maintain a stable exchange rate of the currency.

 Why does government help businesses?

1. To help small businesses to survive and encourage competition in the economy.

2. To encourage firms to export and earn foreign exchange for the country.

3. To encourage businesses to set up in underdeveloped regions of the country and create wealth and employment opportunities in these areas. 

BUSINESS GROWTH AND MEASUREMENT OF SIZE OF THE BUSINESS

 How can measure the size of a business? (May/June-2020 Q.No-4b) (Oct/Nov-2018 Q.No-3b) (May/June 2018 Q.No-3a) (Mar 2017 Q.No-1a) (Oct/Nov 2016 Q.No-4a) (Mar-2021 Q.No-4a) (Oct/Nov 2021 Q.No-4e)

1. By measuring the number of employees

A business with higher number of employees may be considered as large and business with a smaller number of employees is considered as small. However, it is not possible in the following conditions, if business uses machineries to produce goods- flow production unit with capital intensive method and if the business uses more part-time employees to complete production

 2. By measuring the value of output and sales (Turnover).

Sales revenue that a business earns could be used to measure the size of the business. Sometimes, a high sales level does not mean that a business is large when using the other methods of measuring size. The turnover is depending on the nature and value of the goods that the business deals with.

If the business deals with expensive products- luxury cars, or electronic equipment, cannot be measured with total number of sales

 3. By measuring capital employed.

Capital employed means the total amount of capital invested into the business. The more money invested businesses are considered as larger and less money invested are considered as small businesses.

 4. By measuring Market share.

Those businesses which have larger market share for their products are considered as larger businesses and which have less market share are referred to as small businesses. E.g. Coca Cola covers 50% of all cola drinks worldwide.

 5. By measuring number of investors.

            This is the current share price multiplied by the number of shares. Those businesses which have more market capitalization are considered as larger firms, which have less market capitalization are considered as small businesses.

Problems with measuring business size

1. It is difficult to measure the size of labour intensive and capital-intensive businesses on the basis of number of workers employed.

2. A large company may have problems and make only a small profit over a period of time and yet still stay in business.

3. One of the problems is that share prices change constantly. This means company size is fluctuating all the time.

 EXPANSION OF BUSINESS (May/June 2022 Q.No-1a.)

Methods of Business Expansion

1. Internal Growth: Internal growth occurs when a business expands its existing operations by selling more of its existing products. This could be achieved by selling to a wider market and it takes a long time for many businesses to provide a sound base for businesses.

2. External Growth: When a business takeover or merges with another business. It is often called ‘Integration’ as one firm is joined into another one.

a) Takeover (Acquisition):  When one business buys out another business which then become the part of a large business.

b) Merger (Integration):  a merger is when the owners of two businesses agree to join their firms together to make one business.

Advantages of takeover (May/June 2020 Q.No-1a P-2) (Mar 2021 Q.No-1e) (Mar 2016, Q.No.2e) (Feb/Mar 2023 Q.No-3c)

1. Assets already set up for use so no need to install extra assets for the business

2. Business will have skilled or trained employees- the current employees are skilled to work in the business so need not to spend more for training.

3. Easy method to expand the business as the existing production facilities can be used to increase the output.

4. Reduce the risk of procuring resources as it is an already running business.

Disadvantages of takeover

1. High cost of buying other business so it may not be easy for small business.

2. May be difficult integrating the two companies because the way of working may be very different.

3. Employees may not like the changes so it would demotivate and leading to less efficiency

4. More difficult to control larger business due to large number of employees

REASONS FOR THE BUSINESS EXPANSION (Oct/Nov 2022, Q.No-1a.P-2) (May/June 2023 Q.No2b)

 To increase more profit and revenue by exploring new markets.

To increase market share to be a market leader.

To reduce unit cost by doing more trade.

To improve brand image or reputation.

 The problems related with expansion of business (Mar 2023. Q.No-2a.P-2)

1. Bigger firms are harder to manage and control. This may affect the managing of employees and result to the lack of productivity.  

2. Government’s legal restrictions such as quota, tariffs, etc.

3. Cash flow and financial problems.

4. Lack of experience in managing new business in new market situations

5. Poor communication due to large number of employees.

 WHY SOME BUSINESSES REMAIN SMALL? (Oct/Nov 2021 Q.No-1a. P-2)

Advantages of being small business

1. Business can offer personal service or specialized products.

        They cannot grow bigger because they will lose the personal service demanded by customers. They can continue in niche market too. Eg hair dressers, cleaning, convenience store, etc.

2. Business can maintain small market size.

        If the size of the market a business is too small, the business cannot expand. Eg luxury cars, expensive fashion clothing, etc.

3. Owners’ objective.

        Owners might want to keep a personal touch with staff and customers. So they do not want the increased stress and worry of running a bigger business.

4.  Small business are able to react quicker to the changes in customer demand or market changes.

 Disadvantages of being small business

1. Business gets less opportunity for economies of scale- bulk production and sales would bring more chance to earn profit than a single deal.

2. Unable to conduct market research due to high cost of research and development, this would affect the future marketing.

3. Unable to recruit experienced staffs or employees because the business may not be able to pay high remuneration.

4. Less visibility as a brand so harder to get recognition to small business when comparing with large business

5. Lower marketing budgets so small business may struggle to have a large market presence with advertising and sales promotion.

REASONS FOR THE BUSINESS FAILURE (Oct/Nov 2020 Q.No-3a P-2) (May/June 2022 Q.No-4c.) (Feb/Mar 2023 Q.No-2a)

Business failure- Refers to a company ceasing operations following its inability to make a profit or to bring enough revenue to cover its expenses.

Reasons of Business Failure.

1. The poor management of cash flow: - Poor cash flow may arise from:

-Significant increases in stock levels

-Inadequate credit control

-Bad debt incurred

2. Lack of management control: - Lack of management control may result from:

-Failure to make apt decisions

-Failure to understand costs, markets and stakeholders

3. Shortage of financing

-Use of short-term overdrafts for long term capital acquisitions

-Failure to use factoring facilities when sales are substantially increasing

4. Lack of business plan

            Lack of proper business plan or improper implementation of business plan may bring failure to the business.

5. Improper market research

            Starting business without a proper market research may bring failure to the business. Market research helps to find the opportunities and threats associated with the business.

6. Hiring wrong employees.

             Employees are the back bone of business. If the employees do not meet the required skills business will have lower output and failure.

 

Unit 1.4

TYPES OF BUSINESS ORGANIZATION

Types of business enterprises

    1.  Private sector enterprises

    2.  Public sector enterprises.

1. Private sector enterprises (May/June 2017 Q.No-4b) (Mar 2016, Q.No.3a)

            Private sector enterprises are enterprises which are owned and controlled by the private individuals such as sole traders, partners, and limited companies. The ultimate aim of such business is to make profit.

2. Public sector enterprises

            Public sector enterprises are enterprises which are owned and controlled by the government. It is managed by the board of directors who are appointed by the Government. The main aim of the public sector enterprises is to provide services rather than profit making.

 

PRIVATE SECTOR ENTERPRISES

Types of Private Sector Enterprises.

1.  Sole trade business

2.  Partnership business

3.  Public limited companies

4.  Private limited companies

5. Joint ventures

6. Franchise.

1. Sole trade business. (Oct/Nov 2019 Q.No-3d) (May/June 2018 Q.No-1a) (Mar-2021 Q.No-1a P-2)

It is a business unit which is owned and controlled by a single owner. He invests his own capital, manages all the activities of the business and takes the entire profits as well as bears all the risks of the business.

Merits of sole trade business (Mar 2020 Q.No-2d) (May/June 2021 Q.No-1d) (Feb/Mar 2023 Q.No-4d)

1. Easy to start business without more capital and skills

2. Easy to take business decision

3. No sharing of profit so the single owner can enjoy it fully

4. Sole trader has freedom in working schedule

5. Sole trader has regular contact with the customers so it would help to know the local demand and preferences

Demerits of sole trade business

1. Limited resources because no sharing of capital is possible as single owner.

2. No division of labour is possible so risk of management is high to the sole trader

3. No sharing of loss or liabilities as single owner

4. No continuity in business if the owner moves off from the business.

2. Partnership business.

            It is a business started with minimum of two to maximum of twenty people. Partnership business is established with a deed of partnership, which is a legal agreement of the terms and conditions of the partnership, signed by all the partners.

Merits/Importance of Partnership business (Oct/Nov 2020 Q.No-2a P-2) (Mar 2019 Q.No-1c) (May/June 2017 Q.No-3e) (Oct/Nov 2017 Q.No-1a P-2) (Oct/Nov 2016 Q.No-1a P-2) (May/June 2016 Q.No-3d) (March 2022 Q.No.3a P-2) (May/June 2022 Q.No-4e.) (May/June 2023 Q.No2d)

1. Availability of more capital because more partners share the capital and business can be expanded smoothly.

2. Division of labour so each partner can specialize in one aspect of the business and can share responsibilities.

3. Share risks so if there are debts or losses in business, these are shared between the partners.

4. Share ideas so business can implement best ideas or skills from the partners

Demerits of partnership business

1. Partners have unlimited liability.

2. No separate legal identity so partner’s name is considered in legal matters.

3. Lack of continuity so if anything happened to the partners the business cannot continue as before.

4. Share profit so each partner would get less profit.

5. Arguments between partners so it would affect the decision-making.

3. Limited companies. (Oct/Nov-2018 Q.No-4a) (March 2022 Q.No-4e)

A limited company is a business unit registered under the Company’s Act and shareholders are the owners with limited liability.

Companies are of two types, they are

a. Public Limited Companies.

b. Private Limited Companies.

a. Public limited companies (May/June 2017 Q.No-3a. P-2) (Oct/Nov 2021 Q.No-4a)

            A company is considered to be Public Limited Company when it is registered under any of the companies Act and is able to issue shares to the public for collecting capital.

Eg:-Coca-Cola, Bank of Maldives PLC, MTCC.PLC, etc.

Advantages of Public limited companies.

1. No restriction on who can buy shares and shares can be sold to the public any time. It attracts more investors.

2. Business can raise share capital by selling shares.

3. Easier to obtain bank loan because company has legal status.

4. No need to return the share capital once raised.

5. Limited liability so shareholders are safe from company’s debts up to their investment.

Disadvantages of Public limited companies

1. Accounts should be published as it is mandatory so less privacy on financial status.

2. Original owners lose control over the business.

3. More legal formalities required to form the business and to issue shares to the public 

b. Private limited company

            A company is considered to be private limited company when it is registered under the company’s Act and is not able to issue shares to the public.

Eg:- Sonee Hardware pvt.ltd, Reefside pvt ltd, Media net Pvt Ltd, etc.

Difference between a private limited company and public limited company (March 2022 Q.No-4e)

1. The name of a private limited company must end with the word ‘Pvt. Ltd’ where as the name of the public limited company must end with the words ‘public limited company (PlC)/Ltd

2. Private limited company is not allowed to issue shares and debentures to the public for raising capital. But PLC is allowed to issue shares and debentures to the public for rising capital.

3. In Pvt Ltd companies, transfer of shares is not easy, it is possible only with the consent of other shareholders. But the shares of a public limited company are transferable to anyone without the consent of other shareholders.

4. There is no limit to the minimum capital to start the private limited company. But for a public limited company, the issued capital of the company must be at least £50000

5. Private Ltd companies are usually small in size whereas public companies are usually a large firm

6. Minimum 2 shareholders to start private limited companies and maximum 50 whereas in PLC minimum 2 and maximum shareholders are unlimited

Advantages of Private limited Companies (Oct-Nov 2020 Q.No-2c) (Mar 2018 Q.No-2c) (Mar 2017 Q.No-4c) (Oct/Nov 2016 Q.No-4c) (May/June 2021. Q.No-1a P-2)(Mar 2016 Q.No-1a P-2)

1. Business can access more capital by adding more shareholders.

2. Liabilities are limited- so any liability occurred on business would not affect the shareholder’s personal assets.

3. It is easy to manage and control as small in size with limited shareholders when comparing with public limited companies.

4. Continuity of existence- if anything happened to the shareholders (death or insanity) would not affect the running of business but it is not possible in partnership business.

5. A limited company has separate legal identity so which can be considered as a person too.

Disadvantages of private limited companies

1. Business cannot sell shares to the public so it may cause the shortage of capital

2. Not easy to transfer shares and cannot be sold on the stock exchange – for transferring shares need to get the consent of all other shareholders.

3. Financial statements need to be audited each year – increase in annual expenses

4. Franchise (Oct-Nov 2019. Q.No-2a)

             Franchise is a business started on an agreement which allows one business to trade under the name and logo of another existing business. The business granting the franchise license is called the franchisor and the business taking the franchise is called the franchisee.

Eg:- McDonald, Kentuky Fried Chicken(KFC), Marrybrown,  etc. in restaurant business.

Advantages to the franchisor (Mar 2020 Q.No-4e) (May/June 2019 Q.No-4e) (Mar 2019 Q.No-4e) (Oct/Nov 2022 Q. No-1d)

1. Franchisee pays fee or charge to franchisor to use the brand name so franchisor does not have to raise as much capital.

2. Can expand more quickly without investing more capital in the form of starting new business

3. Franchisees are responsible for day-to-day management so franchisor has less risk of management.

4. Franchisee should have local knowledge which could help increase sales/revenue

5. Franchisor receives a percentage of revenue/profits from the franchisee.

Disadvantages to the franchisor

1. Wrong decision or poor management by one franchisee can damage reputation for whole business.

2. Franchisor may have to provide training and support to the franchisee, it would increase the cost of the franchisor.

3. Chance of misuse of brand name or product by the franchisee.

Advantages to the franchisee

1. Easy method of business expansion so new business gets the opportunity to become the part of well-known business.

2. Gets well known trademark or products from the franchisor

3. Gets training and advises for marketing activities so less risk of marketing

Disadvantages to the franchisee

1. No freedom in decision making so need to depend franchisor

2. Sharing of profit and payment of royalty to the franchisor

5. Joint ventures

A joint venture is a strategic partnership of two or more businesses to share the ownership to start a new business.

            Eg:- Allied Insurance Company of the Maldives was established in 1985 as a joint venture Company between State Trading Organization and Commercial Union Assurance Company of the United Kingdom.

Difference between a limited company and unincorporated business (O/N 2022 Q.No-4.c) (May/June 2023 Q.No1b P-2)

- A limited company has separate legal identity so assets are owned by the business rather than the individual, whereas the owners and the business are the same for an unincorporated business such as sole trade business, partnership business, etc.

 - The risk for shareholders/owners of a limited company is limited to the amount invested. whereas an unincorporated business has unlimited liability.

- A limited company can sell shares whereas for an unincorporated business it can be difficult to raise a large amount of finance.

- A limited company has continuity if anything happened to the shareholders whereas there is no continuity in unincorporated business.

 

PUBLIC SECTOR ENTERPRISES

            The main aim of public sector organization is to provide public service rather than making profit.

1. Government Departments

            These are important forms of public sector enterprises by which various Govt. departments under take some activities under the supervision of ministers.

            Eg- Ministry of Education, Ministry of Health, etc.

2. The public corporations (Oct/Nov 2019 Q.No1a)

These are organizations formed and controlled by the government based on an Act in the Parliament.

             Eg- British Rail, The post office, BBC, Utility corporations, etc.

3. Nationalized industries/Government companies

            These are the large sector enterprises under the control of government to provide goods or services to the public at free or low cost.

            Eg:- Public transport, Ferry, etc.

 

Difference between Private and Public sector business. (Oct/Nov 2019. QNo-1d)

1. Private sector may look to maximize profit whereas in public sector the objective may be social/to provide social welfare and services/products for free or at a low price

2. Private sector may look to increase market share it may bring difficulties for other businesses to survive whereas public sector highlight development of countries

3. Private sector may look to increase revenue whereas the public sector may offer subsidized prices to the customers.

4. Normally private sector businesses are small in size and operation but public sector businesses always focus the country for operation not individually. 


Unit 1.5

BUSINESS OBJECTIVES AND STAKEHOLDER OBJECTIVE

Business objectives: (Mar 2020 Q.No-4a) (May/June 2018 Q.No-2b.P-2)

All businesses have objectives to achieve. These objectives can vary depending on the type of business and situations. The most common objectives are: 

a. Profit maximization:

Profit is what keeps a company going and is the main aim of most businesses. Normally a business will try to obtain a satisfactory level of profits so they do not have to work long hours or pay too much tax.

b. Increase added value:

Value added is the difference between the price and material costs of a product. Added value could be increased by working on products so that they become more expensive finished products.

c. Improve market share or growth:

Growth can only be achieved when customers are satisfied with a business. When business grows it is gaining a larger market share and becomes market leader. Bigger businesses also gain cost advantages, called economies of scale.

d. Survival: 

If a business does not survive, its owners lose everything. Therefore, businesses need to focus on this objective to ensure the owners must get fair return on their capital investment.

e. Providing quality products

            Business should ensure customer satisfaction by offering high quality goods or services. Products should meet the expectation of customers.

f. Providing jobs for themselves or employees

            This is the social objective of business; a business creates employment opportunities for the entrepreneurs as well as public. 

Social Enterprises (May/June 2019 Q.No.1a)

Social enterprise means an organization whose primary objective is social services or welfare of the society and if any profit made is reinvested in the business. 

STAKEHOLDERS OF BUSINESS

Stakeholders (Mar 2018. Q no 4.a) (May/June 2017 Q.No-4a) (Oct/Nov 2016 Q.No.2d) (Oct/Nov-2015 Q.No4d) (Oct/Nov 2022 Q.No-4b. P-2)

Stakeholders are individuals or groups which affect and are affected by business. They are two types; internal and external.

Internal stakeholders: The one who directly affect the activities of a business is called internal stakeholder.

Eg:-  Owners, shareholders, employees, managers, partners, etc.

External stakeholders: The one who independently and indirectly affect the business activities is called external stakeholder.

Eg:-  Consumers, government, competitors, suppliers, community, etc.

 

STAKEHOLDERS AND BUSINESS OBJECTIVES (May 2020 Q. No-1d) (Mar 2018. Q no.2a P-2) (May/June 2016 Q.No-3a P-2) (May/June 2021 Q.No-3e) (March 2022 Q.No-1c.) (May/June 2023 Q.No4d)

A. Internal stakeholders:

1.    Owners/Shareholders: Objectives

a. To share of profit and rate of return on the money invested in the business

b. To ensure growth of business, so that the value of their investment increases.

2. Workers: Objectives

      a. To ensure the contract of employment and regular payment for their work.

      b. To ensure job security

      c. To ensure job satisfaction and motivation

      d. To ensure safe and comfort working environment.

3.    Managers: Objectives

a. To earn high remuneration

b. To achieve the selected target

c. To ensure better status and power through business growth. 

B. External stakeholders:

1. Customers: Objectives

        a. To get safe and reliable products.

        b. To get value for money or satisfaction

        c. To get quality products

        d. To get after sales service and maintenance

2. Government: Objectives

        a. To ensure business and economic growth

        b. To provide more employment opportunities.

        c. To ensure revenue- taxes and duties

       d. To increase GDP and development

3. The Community: Objectives

        a. To ensure jobs for the working population

        b. To implement environment friendly production.

        c. To ensure socially responsible products.

4. Suppliers: Objectives

        a. To get constant flow of profitable orders

        b. To enable quick settling of debts.

5. Competitors: Objectives

a. To expand market share through fair competition.

b. To be a market leader.

OBJECTIVES OF PRIVATE AND PUBLIC SECTOR ENTERPRISES (Oct/Nov-2019 Q.No1d)

Objectives of Public Sector business

1. Provide a service rather than profit maximization

2. Control natural monopolies to ensure equal supply of rare products at lower price.

3. Protect key industries

4. Aim to benefit entire society.

 Objectives of Private Sector business

1. Profit maximization

2. Growth of business or market.

3. Increase market share by selling more

4. Aim to benefit owners or shareholders            


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