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Unit-3 CUSTOMER CREDIT

UNIT-3
CUSTOMER CREDIT
Credit
            Credit denotes delay in payment. The concept of credit in business signifies buying now paying later. The buyers are allowed a fixed period of time to repay the purchase price after the goods are delivered, it is called credit period.
Needs of Customer credit.
1. To acquire goods instantly without having money in the hands of buyer.
2. To postpone the payment by the buyer.
3. To increase sales of the seller.
4. To attract the consumers to the shop.

ADVANTAGES OF CUSTOMER CREDIT
Advantages to the buyers.
1. It helps top get goods without having instant payment.
2. It enables the buyer to postpone the payment.
3. It is suitable to get high valued goods at nominal payment- installments
4. It enables the lower income people to buy standard goods.
5. It brings good relationship between the buyer and the seller.
Advantages to the sellers.
1. It increases the sales of certain goods.
2. It helps to maintain regular customers.
3. It reduces the warehousing costs.
4. It increases the revenue of the seller.
5. It brings good relationship between the seller and the buyer.

DISADVANTAGES OF CUSTOMER CREDIT
Disadvantages to the buyers.
1. It increases the purchasing habits among the buyers.
2. It brings unusual liabilities to the buyers if they purchase without being aware of purchase price.
3. It brings the burden of over payment of interests.
4. Further credit would be allowed based on the credit worthiness of the buyers
Disadvantages to the sellers
1. Chance of bad debts will be high
2. It brings over burden to maintain accounts for each customer.
3. It increases the liability due to any faults in sold products
4. It makes difficult to recover the sold products if any delay is occurred from the buyers.

TYPES OF CUSTOMER CREDIT
Customer credits are broadly classified into two categories. They are long term and short-term credits.
SHORT TERM CREDITS.
            Short term credits are credits which should be settled within one year.
1. Credit account or Trade credit
            Credit account is an informal method of credit by which regular customers are allowed to take delivery of goods at any time without paying immediately. Normally the buyers settle the dues at the end of each month. The seller has to prepare each credit account for the buyers individually for entering the delivery and payment. No need of interest in the allowed credit period.
2. Credit card.
            This is a plastic card issued by the bank in association with the credit card companies. This card can be used for purchasing goods up to a limit without having cash in hand. End of each month the card holder should repay the due amount to the issuing bank. High rate of interest would be charged on the due amounts.
            Eg:- VISA, Master, American Express, etc
3. Store card
Store cards are similar to credit cards, except that while credit card can be used anywhere, store card can only be used in a specific store or group of stores. It is issued by the group of specific stores for their customers. The card holders are given a credit period to settle the dues. High rate of interest is the main disadvantage of store card.

LONG TERM CREDITS
1. Hire purchase agreement.
            In this agreement the goods are hired to the users who are given with an option to purchase them at the end of the hire period. Consumer durables such as freezers, stereo, washing machine, air conditioner, furniture, etc can be sold in this method.  In this method the goods do not become the property of the buyer until the last payment has been made. Buyer can pay the purchase price in installments as rent. When the installment sum equal to the original full price plus interest has been paid, the buyer may then exercise an option to buy the goods at a predetermined price or return the goods to the owner.
2. Conditional sale agreement.
In this method, the  buyer takes the possession of a product by paying the purchase price in equal installment. But itsownership and the right of repossession remains with the seller until the buyer pays the full purchase price. Capital goods such as machinery and equipment, land  and building can be sold in this method.
3. Deferred payment (Extended credit)
            In this method, on payment of first installment or deposit the goods become the property of the buyer. Less expensive goods and second-hand goods are sold under this method. It brings high burden of bad debts to the sellers.

Difference between Hire purchase and Deferred payment.
Hire purchase agreement
Deferred payment
1. It is an agreement to hire the goods with an option to buy.
2. Buyer becomes the owner of the property after paying the full amount.

3. Seller can repossess the goods if the buyer makes any delay in payment.
4. It is suitable for consumer durable goods.
5. Less chance of bad debts to the sellers.
1. It is an actual sale.

2. Buyer becomes the owner of the property as soon as he pays first installment.
3. Seller cannot repossess the goods which sold once.
4. It is suitable for second hand and less expensive goods.
5. High chance of bad debts to the sellers.

Difference between credit card and debit card.
Credit card
Debit card
1. Issued by the banks linked with credit card companies.
2. It is type of short term credit.
3. Interest is payable to the banks.
4. Rate of interest is variable and high.
5. Card holders have to pay later.
1. Issued by the banks may or may not linked with credit card companies.
2. It is not a credit at all.
3. No need of interest payable to the banks.
4. No need of interest payable.
5. Card holders have to pay before using it.

Unit-4 WHOLESALE TRADE


UNIT-4
WHOLESALE TRADE
Wholesaler
            Wholesalers are traders who act as intermediaries between the producers and the retailers. They purchase goods bulkily for the producers to store at their own warehouse and sell to the retailers in smaller quantities
FUNCTIONS OF WHOLESALER
1. Bulk purchases and breaking
2. Warehousing
3. Keep price stability
4. Free delivery
5. Provide information to the parties
6. Provide credit facilities to the retailers

ADVANTAGES OF WHOLESALING
1.    Economies of scale
                   Wholesalers buy goods bulkily from the manufactures. It enables them to take the advantages of discounts and increase profits and sales.
2.    Specialization
                   Wholesalers can concentrate to a particular type of product which is demanded in a particular area. It ensures the continuous supply of goods without price variation.
3.  Price stabilization.
                   Shortages to the products always tend to increase the prices of such products. But wholesalers help to reduce the price of goods by providing goods to the retailers in time by keeping goods bulkily in their own warehouses.
4. Regular supply of goods.
                   Wholesaler helps to reduce the distance between the retailer and the manufacture. Otherwise it takes too much time to supply goods from the manufacture to the consumers.

TYPES OF WHOLESALERS
1. General Wholesalers- They are large scale wholesalers operate on national and regional bases. They purchase goods from manufactures and store at their own warehouses at different places.
2. Specialist Wholesalers- They are wholesalers who restrict their operation on a particular product and to a particular area.
3. Cash and carry Wholesalers- They are wholesalers who do not allow credit facilities to the buyer. They are similar to the large-scale retailers but do not provide delivery to the customers.

SERVICES OF WHOLESALERS
1. Services of wholesalers to the Manufactures.
            1. Place bulk order for the goods
            2. Providing market information (demand and supply)
            3. Reduces the risk warehousing.
            4. Clearing production lines by carrying goods from manufactures to the retailers.
            5. Reduces the difficulties in marketing such as delay in delivery, warehousing, distribution, etc.
2. Services of wholesalers to the Retailers
            1. Provide wide variety of goods in small quantities.
            2. Provide information about new products
            3. Provide free delivery of goods
            4. Provide credit facilities to the retailers.
            5. Introduce new products.

REASONS FOR THE ELIMINATION OF WHOLESALERS.
1. Growth of manufacturer’s own retail outlets
2. Growth of large scale retailers so they perform all the functions of wholesalers.
3. Large scale retailers buy goods bulkily and get discounts so this enables them to sell at lower prices.
4. Growth of home shopping or online business.
 
BUSINESS INTERMEDIARIES (MIDDLEMEN)
1. Brokers- They are middlemen who bargain to sell or buy goods. They help to bring buyers and sellers together. They take commission called brokerage.
2. Factors- They find buyers for the sellers and take the possession of goods from his principal. They sell goods in their own name and take all the responsibilities to sell the goods.
3. Commission agent- A commission agent buys and sells goods in return of a commission. He acts as a middleman in between the owners and the buyers.
4. Del-credere agent- Del-credere agent possesses the goods and guarantees to sell the goods. If the goods are not sold, it may bring loss for him. Here as he takes too risk so gets high commission.
5. Freight forwarding agent- Freight forwarding agents specialize in arranging transport facilities in international trade. They help in logistics management by clearing customs formalities, insurance, other documentation procedures on behalf of the principal.

Functions of middlemen
1. They bring buyers and sellers together.
2. They reduce the risk of suppliers.
3. They help in arranging transportation and warehousing.
4. They help in documentation for foreign trade.



 
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